The two animations explore the use of AI in different professional settings, based on research carried out by the clients. Each story highlights common pitfalls that can arise when using AI without first questioning whether it is actually needed, or whether another approach might be more efficient, and even more cost-effective.
The pixelated, old-school game aesthetic was chosen to resonate with a particular generation of developers who may benefit from the research. As the original studies are far more detailed and extensive than the animations, the scripts were distilled down to their core message: is AI actually needed here?
Pitfall 1: co-designing with experts
Pitfall 2: give experts new insights
